Bringing People With You Research Paper Example | Topics and Well Written Essays - 1750 words

Bringing People With You - Research Paper Example A leader with better communication abilities can easily influence his audience and make them focused on the firm’s mission. By doing so, the leader can ensure integrated efforts from the part of his followers to achieve the firm’s short term as well as long term goals. Similarly, the paper maintains that a leader has to influence and persuade his audience so as to find the success quickly. Primarily, the leader should make certain that his followers (workers) hold a positive view of the organization, because employee perceptions about the firm determine the firm’s worksite culture. Hence, the leader should specifically try to convince his subordinates that the organization is particularly obliged to ensure its employees’ wellbeing. In addition, the leader has to influence other stakeholders including shareholders, investors, creditors and banks. The leader must make certain that those stakeholders are actively involving in the firm’s business activi ties. By influencing the audience thoughtfully, a leader can keep his organization’s stakeholder groups well coordinated in order to reach the business goal(s). Introduction For an organization of any size, active support and participation of employees and other key stakeholders are necessary to achieve long term goals and objectives. Communication is the most important factor that assists a leader to get his people focused on the firm’s mission. Hence, leadership communication plays a notable role in promoting business growth and changing the way the organization operates. In order to be a successful leader, one should influence perception, habits, and values of his audience. This paper will identify the most major factor that will enhance an organization’s growth. In addition, the paper will also explore the key stakeholders and their actions influencing the long term sustainability of a business. Leadership Communication Although a wide variety of factors pla y a crucial role in growing a business, communication is the most important element that greatly influences an organization’s market share growth. This element is also essential to bring meaningful changes to the organization’s day to day business activities. In order to influence his audience effectively, a leader should possess better communication skills and capabilities. Therefore, the conventional management concept of leadership communication is of considerable importance still in modern days. â€Å"Leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models† (Charteris-Black, 2007). Some old studies point out that a leader spends nearly 70 to 90 percent of their working time on communication activities every day. If the same studies are conducted today, the result would be much higher than this because nowadays l eaders (or managers) widely use modern communication channels like e-mail and text messaging. A leader may adopt different communication strategies such as active listening and managing the conversation so as to identify his audience’s problems and thereby pass information to them on time. The active listening communication strategy maximizes the effectiveness of communication. Under this